Seiyu (Shatin) Co. Ltd. and Fubon Bank Jointly Launch the Seiyu Visa Card

Seiyu (Shatin) Co. Ltd. and Fubon Bank
Jointly Launch the Seiyu Visa Card

To cater for the needs of Hong Kong citizens who love the thrill of shopping with quality at great prices and convenience, Seiyu (Shatin) Co. Ltd. and Fubon Bank are glad to announce the launch of the brand new Seiyu Visa card. The card aims at providing customers with surpassing joy and satisfaction in life. Cardholders are entitled to a range of long-term discounts (privileged shopping day and Interest-free Installment Plan), perpetual annual fee waiver, and purchase rebate ratio up to 3% as well as other numerous benefits.

Ms Maureen Fung, Director of Seiyu (Shatin) Co. Ltd. said, “Opened in 1990, Seiyu Department Store has since drawn the regular patronage of loyal customers with its premium retail operations in the past 15 years and has become one of the largest department stores in the east New Territories. Aiming at fulfilling our business motto of “Serving Our Customers Wholeheartedly”, a series of enhancement programs are in the pipeline to upgrade our service quality with a united team of diligent staff. That is why we launch this new Seiyu Visa card as we try to understand every single need and desire of our customers in order to fulfil our targets “We Spin Quality Up” and “Pleasure at Every Moment”.

Six different types of Visa cards are launched under two main themes for customers’ selection with a range of benefits such as perpetual annual fee waiver, up to 3% purchase rebate as well as "One Family" Octopus Automatic Add-value Service and Bonus Points Scheme. Seiyu’s considerate and courteous service and Fubon Bank’s professional and creative banking services complement each other. This will bring enjoyment and quality life to customers.

Ms Maureen Fung said “Except launching the Seiyu Visa card, Seiyu is also preparing its 15th anniversary, privileged shopping day and numerous benefits and activities in order to bring incredible surprises to our customers.”

Ms. Shera Lee, Senior Vice President and Head of Consumer Banking of Fubon Bank said, “ We are honoured to partner with Seiyu (Shatin) Co. Ltd. to launch the Seiyu Visa Card. Fubon Bank has been dedicated to launching distinctive and quality credit card services so as to enable our customers to “get more than they expect”. Seiyu Visa Card offers a wide range of privileges to cater for the needs of our customers. We will continue to work in partnership with different business strategic partners to launch customized co-branded cards so as to bring value-added and unique offers to capture customers from all walks of life.”

Ms. Prudence Chan, Country Manager for Hong Kong/Macau of Visa International said, We are very pleased to be associated with Fubon Bank and Seiyu (Shatin) Co. Ltd. who, through this new affinity card, will bring tailor-made benefits, more convenience and enhanced shopping experience, which will be a great appeal to our consumers in Hong Kong.

The brand new Seiyu Visa card amazes our customers by the unique and incredible benefits, which is the most worthy credit card for consumers.

Cardholders can enjoy a series of comprehensive and long-term discounts including 5-10% off on regular-priced, net-priced, fixed price items and designated consigned commodities. Also, upon purchase of $2,000 with Seiyu Visa card each month, customers are entitled to $50 cash coupon (equals to 2.5% rebate). The remaining bonus points will be accumulated and automatically rewarded to “accumulated balance of bonus points” which will be cleared every half year. $50 will be rebated to cardholders (=1% rebate) upon accumulating each $5,000 balance. What is more, under the “Fubon Credit Card Bonus Point Scheme”, every HK$1=1 bonus point and each 10,000 points will earn HK$50 (=0.5% rebate). One purchase gives customers three types of rewards, shopping become a more pleasurable experience for everyone.

Upon purchase of $2,000 on designated commodities and electrical appliances, cardholders are entitled to interest-free installment plan with installment tenor of as long as 24 months. Besides, even for purchases made at other merchants, customers can also apply for an installment plan. All installment plans will offer the 1st repayment period of up to 88 days as well as bonus points on each repayment.

Seiyu Visa Card takes care of all aspects of customers’ daily life. The "One Family" Octopus Automatic Add-value Service not only gives customers great convenience, but also offers bonus points (every $1 top-up earns 1 bonus point). The plan allows up to 3 family members to register and each successful applicant will receive 5,000 bonus points.

Wonderful welcome gifts will be rewarded to cardholders who register successfully on or before 31 March 2006. Principal cardholders can select $100 Seiyu cash coupon, an electric water kettle or a ceramic heater. Supplementary Cardholders can get as much as 15,000 bonus points.

Six different types of Visa card fewer than two main themes “We Spin Up Quality” and “Pleasure at Every Moment” are available for customers’ selection according to their own preferences.

Seiyu Visa card application forms are now distributed in Seiyu Department Store and Fubon’s Shatin branch. Customers can also download the form from Fubon Bank’s website. Customers are welcome to contact Fubon credit card customer service hotline at 2566 8181 for further details.

From now on to 16 October, customers can submit their application forms together with all necessary documents to Seiyu card service counter on 3/F at Seiyu Department Store. A temporary Seiyu privilege card will be given to applicants to let them enjoy the discounts and benefits instantly.

About Seiyu (Shatin) Co., Ltd.

Seiyu (Shatin) Co. Ltd., a wholly owned subsidiary of Sun Hung Kai Properties Ltd. strives to provide the best quality products and services to many Hong Kong customers. Covering over 150,000 square feet in Shatin New Town Plaza Phase III, the Seiyu (Shatin) Department Store features a simple design that provides customers with a relaxing environment for pleasurable shopping. The store offers a wide variety of products, including the latest merchandise from Japan, such as household products, furniture, electronic appliances, personal accessories, and toys and sports equipment.

In every aspect of your daily life, Seiyu brings you variety and quality you can trust.

Seiyu (Shatin) Department Store
Level 2 & Part of Level 3
New Town Plaza Phase III
2-8 Shatin Centre Street
Shatin, New Territories
Hong Kong
Tel: 2694 1111
Fax: 2603 0454
Website: www.seiyu.com.hk

About Fubon Bank

Fubon Bank is a full-service banking corporation in Hong Kong providing a wide range of banking and financial services including consumer finance, retail and commercial banking, equipment leasing and investment services. Fubon Bank services its customers through 29 service outlets including Super branches, Ambassador Centres and Securities Services Centres as well as ATMs, Phone Banking, and e-banking service at www.fubonbank.com.hk. Fubon Bank is listed on The Stock Exchange of Hong Kong Limited and is rated A-2 short-term, BBB+ long-term by Standard & Poor’s. Fubon Financial Holding Co., Ltd., a leading Taiwan financial institution, acquired a 75% shareholding in Fubon Bank in April 2004.

About Visa International

Visa connects cardholders, merchants and financial institutions through the world’s largest electronic payments network. Visa products allow buyers and sellers to conduct commerce with ease and confidence in both the physical and virtual worlds. As an association owned by 21,000 member financial institutions, Visa is committed to the sustained growth of electronic payment systems to support the needs of all stakeholders and to drive economic growth. In Hong Kong, there are currently about 7.3 million Visa Cards in circulation, generating a retail sales volume of more than HK$128 billion from the point of sale for the twelve months ended 31 December 2004. Visa Hong Kong’s Internet address is www.visa.com.hk.