Fubon Bank and Bonluxe jointly launch the Bonluxe Visa which Turns every female cardholder into Miss perfect

Fubon Bank (Hong Kong) Limited ("Fubon Bank"), Bonluxe (Asia) Limited ("Bonluxe") and Visa International ("Visa") today launched Hong Kong's newest female-focused credit card that features a series of unsurpassed benefits and privileges specially designed for women.

Cardholders will enjoy dual benefits with their spending at Bonluxe. On one hand, Bonluxe VISA offers cardholders an exclusive "Bonluxe Bonus Scheme" that enables cardholders to redeem Bonluxe cash coupons quickly and easily. With the scheme, cardholders can receive 1 Bonluxe Bonus with every HK$1 retail spending at Bonluxe shops. Cardholders can redeem a HK$50 Bonluxe cash coupon with every 2,000 Bonluxe Bonus accumulated. This is equivalent to a 2.5% rebate. On the other hand, spending at Bonluxe will also earn double Fubon bonus points everyday in the first year of the program. With these unmatched bonus point schemes and perpetual annual fee waiver, Bonluxe VISA is one of the most competitive credit cards available for women today.

The card is also packaged with other attractive benefits including interest-free installment plan at Bonluxe, double bonus points for purchases at all merchants on Saturdays and Sundays throughout the year. Platinum principal cardholders can even earn triple bonus points for every retail purchase of HK$300 or above on Saturdays and Sundays in their month of birth.

Ms. Shera Lee, Senior Vice President and Head of Consumer Banking of Fubon Bank said, " Bonluxe VISA is developed with the objective of fulfilling the dreams of female customers. Through our cooperation with Bonluxe, a renowned and reputable lingerie maker, we've embedded this credit card with the features they need and desire. Fubon Bank as the pioneer in women's card market in Hong Kong will continue to strive for the best, tailor-made services to suit the needs of our female customers."

Ms. Lysiane Lai, Designer and Chief Consultant of Bonluxe (Asia) Limited said, "This year is our 10th year anniversary and we have been gaining more and more popularity in the market in these years. Being the foundational undergarment market leader, we will keep striving our best in fulfilling the needs of our target customers and that's why we have lined up with Fubon Bank to launch Bonluxe VISA - the card we aim at providing more privileged offers to our valued customers."

Prudence Chan, Country Manager for Hong Kong/Macau of Visa International said, "We are very pleased to partner with Fubon Bank and Bonluxe to launch this new co-branded card; it will bring tailor-made benefits, more convenience and an enhanced shopping experience, to the female consumers in Hong Kong."

In celebration of the launch of Bonluxe VISA, all new Bonluxe VISA principal cardholders who successfully apply for the card before June 30, 2006 will be rewarded with the "Bonluxe 3-reward Combo" which is worth over HK$2,000 as welcome gift simply by spending HK$2,800 with the card in the first 3 months. The "Bonluxe 3-reward Combo" includes the following:

Fubon Bank also welcomes supplementary card applications. Platinum principal cardholders will receive 15,000 Fubon bonus points and gold/classic principal cardholders will receive 10,000 Fubon bonus points upon successful supplementary card applications. Every 10,000 Fubon bonus points can redeem HK$50 cash bonus or merchant cash coupon.

Bonluxe VISA also offers the following great features:

About Fubon Bank

Fubon Bank is a full-service banking corporation in Hong Kong providing a wide range of banking and financial services including consumer finance, retail and commercial banking, equipment leasing and investment services. Fubon Bank services its customers through 28 service outlets including Superbranches, Ambassador Centers and Securities Services Centers as well as ATMs, PhoneBanking, and e-banking service at www.fubonbank.com.hk. Fubon Bank is listed on The Stock Exchange of Hong Kong Limited and is rated A-2 short-term, BBB+ long-term by Standard & Poor's. Fubon Financial Holding Co., Ltd., a leading Taiwan financial institution, acquired a 75% shareholding in Fubon Bank in April 2004.

About Bonluxe

The business philosophy of Bonluxe is to maintain stringent quality control over our products by using quality fabrics with professional designs. Our mission is to provide quality products and professional services to today's women by assisting them to maintain a good body shape as well as to build their self-confidence from this revitalizing process. Our business covers Hong Kong, Guangzhou and Shenzhen. We have been striving hard to maintain a premium quality position in the market and are proud of our leading reputation in the foundation underwear industry. This leadership has been solidly grounded through our continuous efforts to develop and enhance our product quality to meet the growing dynamic needs of our customers.

About Visa International

Visa connects cardholders, merchants and financial institutions through the world's largest electronic payments network. Visa products allow buyers and sellers to conduct commerce with ease and confidence in both the physical and virtual worlds. As an association owned by 21,000 member financial institutions, Visa is committed to the sustained growth of electronic payment systems to support the needs of all stakeholders and to drive economic growth. In Hong Kong, there are currently about 7.4 million Visa Cards in circulation, generating retail sales volume of more than HK$140 billion for the twelve months ended 30 June 2005. Visa Hong Kong's website address is www.visa.com.hk.